To provide financial assistance to individuals and couples who cannot afford fertility treatments. The foundation will grant free IVF cycles to as many eligible recipients as possible each year. Recipients must meet income criteria as defined by the IRS and provide a recent tax return as well as a letter of support from a clergy member, counselor, health care professional, or attorney. Treatment must be received at one of the Inception/Prelude clinics.

To fund research in the field of infertility. The foundation will provide funding for employee applicants who submit innovative ideas for pilot research. Research may focus on a variety of topics, including the most effective and efficient forms of treatment for both male and female factor infertility, improvements in the laboratory/embryology, learning how to integrate a more holistic patient-centered care environment, and the best ways to decrease patient and employee stress.