Mark Kehoe joined Inception Fertility as Chief Operating Officer in 2018. He is responsible for the clinical, operational, and financial objectives of the Inception family of brands. Prior to Inception, Mr. Kehoe served as the US Northeast General Manager at Fresenius Kidney Care, where he had full P&L responsibility for 350+ dialysis clinics with annual revenues of $1.5 billion served by 6,500+ employees. His additional health care experience includes serving as a Quest Diagnostics Managing Director with full responsibility for a regional clinical laboratory serving 7.5 million patients per year.

Nicole R. Braley joined Inception Fertility as Chief Marketing Officer in 2020. As a seasoned marketing executive and business leader with more than 15 years’ experience, Mrs. Braley is an expert at building, leading, and delivering extensive commercial marketing and growth in various industries, including network-driven health care. In her role as CMO for Inception, Mrs. Braley leads the organization’s marketing and communications initiatives, highlighting its commitment to providing each patient with an individualized and specialized approach to fertility care.

As a marketing executive and experienced business leader, Mrs. Braley is sought-after for speaking, writing, and coaching. She is passionate about developing future marketers and advocating for the importance of brand in delivering positive business outcomes. With a focus on building an exceptional patient experience, Mrs. Braley leads numerous commercial pursuits and is known for her innovative (and sometimes rule-breaking) style. As a member of the Forbes Communication Council, Mrs. Braley is a frequent guest on business podcasts and event panels.

Bryan Markworth joined Inception Fertility in 2015 and serves as its Chief Information Officer. He focuses on strategic planning for enterprise infrastructure and oversees Inception’s application development life cycle. Prior to Inception, Mr. Markworth was Chief Information Officer at SightLine Health.

Eric Gregory joined Inception Fertility in 2020 as its Chief Development Officer. He facilitates business growth by helping like-minded practices form strong, long-term partnerships with Inception. From start to finish, Mr. Gregory works to integrate these practices into the Inception Family quickly and seamlessly without disrupting patient care. His responsibilities include identifying interested practices, performing due diligence matters, and aligning all parties for a successful deal close and integration.

Prior to Inception, Mr. Gregory was Associate Vice President of Business Development at MEDNAX (now Pediatrix) where he focused on mergers and acquisitions among women and children’s, anesthesiology, and radiology specialties. Mr. Gregory also has a background in international banking, having been based in London as Vice President, EMEA Structured Commodity Finance for Macquarie Group.

Andrew Kerr joined Inception Fertility in April 2019 as Chief Financial Officer. Mr. Kerr is an accomplished CFO with more than 20 years of leadership experience in the health care field. In his role as CFO for Inception, Mr. Kerr provides leadership in the management of the finance, including accounting teams and functions.

Before joining Inception, Mr. Kerr served as President and Chief Financial Officer with Senior Care Centers (Abri Health Care), one of the largest nursing home operators in Texas. It provides care to more than 10,000 residents and employs more than 12,000 individuals. During his time there, Mr. Kerr’s oversight was fundamental to the company’s significant development phase, growing from 34 locations to more than 100. Mr. Kerr’s strong foundation in health care leadership, coupled with a passion for quality care for the patient, makes him a strong addition to the Inception Family.

Mark Montondon is a founding member of Inception Fertility and has a successful track record with more than 40 years of management and health care experience. In his current role, Mr. Montondon is responsible for the forming and maintaining of a pipeline of physician talent to meet the current and future needs of Inception’s rapidly expanding network. He serves as the primary contact with various professional organizations for physicians, coordinating activities between Inception and these groups. Additionally, he is integrally involved with a multitude internal physician-related matters. Prior to joining Inception, Mr. Montondon was the Vice President of Corporate Development for SightLine Health.

Chris Bright joined Inception Fertility as President in 2021, bringing more than 20 years’ experience in successfully scaling geographically dispersed health care companies while delivering a strong culture, physician engagement, quality, innovation, and financial performance. Responsible for all aspects of the business within the Inception family of brands, Mr. Bright maintains focus on de novo opportunities, the culture of the organization, physician and partner relationships, and providing excellent customer service.

Prior to his role as President, Mr. Bright served on the board of Inception from 2015 to 2018. Mr. Bright was also previously Chief Operating Officer at Integrated Oncology Network, an industry leader in outpatient oncology services, leading all business operations for 48 facilities across the U.S. He served as Chief Operating Officer for SightLine Health, responsible for overall operations and developing plans to drive short- and long-term growth.

As Chief Strategy Officer at Inception Fertility, Adrian Elorza focuses on the company’s family of brands, including inspireRX and HavenCryo. His deep understanding of the fertility journey gives him strategic insight into process improvement and the patient experience. Prior to Inception, Mr. Elorza was Chief Operating Officer at RMA of Texas, the second clinical group to merge into the Inception Family. He has led clinical teams, founded a specialty pharmacy, and brings experience in financial operations to Inception, making him a perfect fit to identify better ways for Inception to serve its patients.

Matthew K. Maruca has served as General Counsel at Inception Fertility since 2019. Mr. Maruca’s legal expertise provides strong legal counsel and guidance to Inception officers on all matters facing the company.

Prior to Inception, Mr. Maruca held the position for Nobilis Health Corp, a health care facilities company traded on the NYSE MKT. With more than a decade of experience in corporate and health care transactional law, he has served as an in-house attorney and in private practice at two national law firms, including Baker Donelson. Mr. Maruca also served as corporate, securities, and transaction counsel for international law firm Norton Rose Fulbright.

Mr. Maruca was also the Senior Notes and Comments Editor for the Tulane Maritime Law Journal and served as a Moot Court Board Appointee.

Julie Farris joined Inception Fertility in 2015 and serves as its Senior Vice President of Human Resources. With more than 20 years of demonstrated success in evaluating and implementing systems and processes to build business scalability, Ms. Farris is also uniquely experienced in serving as organization architect for health care companies experiencing high growth.

Prior to joining Inception, Ms. Farris served as Vice President of Human Resources at Centerre Healthcare, a national company dedicated to developing and operating inpatient rehabilitation hospitals. Her strategy with a dynamic, lean corporate team achieved Centerre a $220 million turnaround built upon delivering superior clinical outcomes through 2,200+ dedicated employees. She also worked previously as Director of HR at AmSurg Corp (now Envision Healthcare), where she led human resource strategies to improve efficiency and achieve cost savings that allowed the company to grow.

Alice “Ali” Domar, Ph.D., joined Inception Fertility in 2022 as Chief Compassion Officer. She is also a senior staff psychologist in the department of obstetrics and gynecology at Beth Israel Deaconess Medical Center and an associate professor of obstetrics, gynecology, and reproductive biology at Harvard Medical School.

Dr. Domar is a health psychologist who focuses on the application of mind/body medicine to women’s health issues. Her research focuses on the relationship between stress and infertility, with a focus on the impact of cognitive behavioral interventions as well as access to care and patient retention.

Dr. Domar is on the board for Parents Magazine and served 10 years on the board of Resolve, the National Infertility Association. She is the author of eight books, including Conquering Infertility and Patient-Centered Assisted Reproduction: How to Integrate Exceptional Care with Cutting Edge Technology, and is the co-creator of the apps FertiCalm and FertiStrong. She is a former chair ASRM’s mental health professionals group.