In her role as CMO for Inception, Braley leads the organization’s marketing and communications initiatives, highlighting its commitment to providing each patient with an individualized and specialized approach to fertility care.

For the past 20 years Bryan has successfully leveraged his information security and health care operations expertise to streamline processes and reduce overhead. Bryan and his team oversee all aspects of the technology infrastructure of Inception Fertility Ventures and its affiliates. He and his team coordinate and analyze important data within the enterprise that the team uses to make decisions and refine the patient experience model that is the cornerstone of Inception Fertility Ventures. Further, Bryan oversees the ongoing development of all aspects of the Aspire Connect eco-system, a tool that our patients rely on for up-to-the-minute access to information regarding their fertility journey.

Eric joined the Inception Family in December 2020 and currently serves as the Chief Development Officer. He focuses on the company’s inorganic strategy and growth efforts. Eric seeks to help likeminded practices reach their goals to provide stability, growth and continued success through strategic partnerships.

Prior to joining, Eric served on the business development team within MEDNAX Health Solutions Partner, a national provider of health solutions to hospitals, health systems and healthcare facilities, primarily supporting inorganic growth strategy and supplementing the company’s organic growth efforts. In addition, Eric worked at Macquarie Banking Group in New York and London to assist clients’ needs via financial products and risk mitigation tools.

Andrew Kerr joined Inception Fertility in April 2019 as our Chief Financial Officer. Kerr is an accomplished CFO with over 20 years of leadership experience in the healthcare field. In his role as CFO for Inception, Kerr provides leadership in the management of the finance and accounting teams and functions.

Before joining Inception, Kerr served as President and Chief Financial Officerwith Senior Care Centers (SCC), now known as Abri Health Care, one of the largest nursing home operators in Texas, providing care to more than 10,000 residents and employing more than 12,000 individuals.During his time with Abri Health Care(SCC), Kerr’s oversight was fundamental in SCC’s significant development phase, growing from 34 locations to more than 100. Kerr’s strong foundation in healthcare leadership, coupled with a strong passion for quality care for the patient, made him a wonderful addition to the Inception Family.

Chris has 20 years of experience in successfully scaling geographically dispersed healthcare companies while simultaneously delivering a strong culture, physician engagement, quality, innovation, and financial performance. Chris has taken on the role of Chief Operating Officer and Chief Development Officer throughout his career.

Prior to his role as President Chris served on the board of Inception from 2015-2018. In his previous organization, he served as the Chief Operating Officer at Integrated Oncology Network, an industry leader in oncology and practice management with 50 locations in 15 states.

Adrian Elorza has been in the fertility space for over 20 years successfully growing pharmacies and clinics. Adrian’s experience includes Chief Operating Officer of Metro Drugs a specialty pharmacy, growing and expanding multiple fertility clinics as Chief Operating Officer of RMA of Texas and Founder/CEO of Imagine Fertility, a fertility software company that aimed at reducing the complexity of managing patient pipelines.

Adrian’s focus on process improvement and the patient experience are guided by a deep understanding of the fertility journey. His varied experience leading clinical teams, specialty pharmacies, and financial operations allows him to quickly identify better ways to serve our patients.

Matthew Maruca has served as our general counsel since the Prelude/Inception merger. Matt has over a decade of experience in corporate and healthcare transactional law, as both an in house attorney and in private practice at two national law firms. Prior to joining Inception Matt served as the general counsel of a healthcare facilities company traded on the NYSE MKT and as a corporate, securities and transaction counsel for an international law firm.

Matt holds a BA from Boston College, where he graduated summa cum laude and was inducted into Phi Beta Kappa, and he holds a JD from Tulane Law School where he graduated cum laude and served as both a Moot Court Board appointee and Senior Notes and Comments editor of the Maritime Law Journal. Matt lives in Houston with his wife Emily and their cats.