About Inception Fertility

Achieving a better patient experience through technology

Though Inception founder TJ Farnsworth and his wife wanted to start a family as soon as they got married, they found themselves on a fertility journey that would span years. Throughout the process, their fertility team was focused on the outcome—a healthy baby—while TJ and his wife struggled to manage feelings of stress, anxiety, fear, and grief on their own.

Upon the birth of their son Wyatt, TJ reflected back on his family’s experience as patients. He realized that many aspiring parents were carrying the same emotional burden that he and his wife had—and that few fertility clinics took a holistic approach to consider the physical, psychological, and mental aspects of infertility. He soon founded Inception Fertility, a network of brands that brings compassion and patient-focused technology to every point on the fertility journey.

Inception has become an industry-leading platform for fertility care through its growing ecosystem of brands, led by tech innovation and a constant focus on improving patient care. As the parent company of the fastest-growing network of fertility clinics in North America, Inception remains steadfast in its goal to keep patients at the center of its mission and vision.

Wyatt’s Story

Our family of brands

The Prelude Network®

The largest and fastest-growing network of fertility centers in North America—built on providing compassionate care at every step of the patient journey

MyEggBank®

The premier network of donor egg banks and practices, and one of the largest in North America.

BUNDL™

Our financing service that combines multiple fertility treatments into a single package for one reduced, up-front cost.

Inspire RX™

Our virtual pharmacy that provides a streamlined, cost-effective process for both patient and practice.

HavenCryo™

Proprietary, long-term tissue storage solution that combines state-of-the-art technologies and a secure physical location.

Inova Fertility Innovations™

Back-office software that manages administrative workflow and every step of the patient pipeline.